KyPI co-founders : an effervescent Franco-Brazilian blend
Ludovic has built an impressive career, starting out in the financial markets of London and New York. Guided by a strong passion for strategy and data, he found his way into data science and digital marketing, where performance and creativity meet. He later became General Manager at one of France’s leading digital advertising firms, where he successfully launched and grew a user acquisition business that became a core part of the company’s strategy. Today, Ludo focuses on two key goals: helping brands reach their full potential through effective user acquisition, and showcasing the power of our distinctive “lemon grove” approach.
Luis began his career in the French hospitality industry, mastering the art of client service in top-tier hotels. In 2017, he switched to mobile marketing, swiftly rising from traffic manager to Managing Director in just three years. Luis’ adaptability and personal zest have led him to explore all aspects of digital marketing. He’s had one guide throughout: excellence. An MD in record time, he’s very demanding of himself and others - and always optimistic, like our lemons.
With a proven track record of success in various sectors, the dynamic duo decided to launch KyPI, injecting a fresh perspective into the mobile marketing landscape.
Every day, they embrace new opportunities with passion and expertise to deliver sparkling ROI-driven-strategies.
Blending their strengths since 2020, they serve both industry giants and independent entrepreneurs, with a mix of performance and positivity that’s as addictive as fresh lemonade.
